Have you ever heard anyone in marketing say “I love the annual budgeting and planning process.”? I certainly haven’t, and most marketers I know have a bit of dread and resignation in their voice when they talk fall planning. We’re doing something at Systym to help make the process easier and create your best content […]
About Chris Ross
Chris Ross is CEO and Founder of Systym.
Prior to launching Systym he served as Chief Marketing Officer for Aries Capital Partners. Ross has an extensive marketing/digital marketing background previously serving as Vice President, Digital Marketing for Gartner, leading the company’s global social media and digital demand generation programs.
Entries by Chris Ross
Thanks to all that attended our webinar today with BrightTALK. If you missed it, you’re in luck, replay is available below. Always interesting conversation with our very own Curt Wallin.
Ross Crooks, Co-Founder and Chief Creative Officer for Visage shares what they’re doing with their new content creation tool and his wider view of content marketing trends. Good conversation, thanks Ross for spending a few minutes. Full transcript of the conversation is below. Chris: I’m here with Ross Brooks. Ross, what’s your title with […]
Are you a studio or a factory? A movie studio is focused on story, narrative and answering questions like; does the story work? Are the characters engaging? Does the film deliver the overall experience and “feel” the Director has in his or her mind? The underlying driver, and priority is around story. Transformer movies excepted. […]
A client recently shared their frustration about not getting the full potential from their marketing automation technology, describing it as “Not being able to get their Ferrari out of the garage.” They weren’t trashing the vendor or the technology, they were mostly venting about how their company struggled to get out of it’s own way […]
We’re excited to release the results of our research from the Fall on the intersection of marketing automation and content strategy. There’s no shortage of content and material on each of these topics individually, we wanted to explore specifically how marketers were thinking about the integration of marketing automation technology and the challenges of content […]
We just completed the first of our new Systym Sessions video series and have posted the clips to systym.co/videos. A great conversation with Jake Larsen from Video Power Marketing, Sunny Hunt from Hunt Interaction, Shawn Butler from Leadgenix, David Blain from Saxton Horne and Susen Sawatzki from adnews. Thanks to everyone for sharing your insights […]
Hana Abaza, Director of Marketing at Uberflip joined me late last week for a quick conversation about Uberflip. I was prompted to find out more after hearing them named as a company doing some interesting things in content marketing. Audio file and full transcript of the conversation below. Thanks Hana for sharing the overview. […]
Systym was thrilled to be invited as a presenter to the inaugural Utah Eloqua User Group event. The kickoff event, held at the beautiful new Xactware facility, was an opportunity to meet and greet local Eloquans and share marketing automation and content marketing stories and ideas. Thanks to Matt Miller and Mark Freestone for getting […]