Entries by Guest Author: Jason Lewis

Brand Authenticity – Crafted or Contrived

Companies are striving to connect with their customers by embracing the special and unique. Brands want to emphasize an understanding of their audience and their personal connection with the customer. Unfortunately, managing perception can be tricky, especially if consumers see these initiatives as thinly veiled manipulation.

Marketing and IT – We’re All In This Thing Together

In a previous post on Marketing and IT collaboration, I talked about the need for enterprise marketers to establish strong relationships with their IT departments. Let’s face it, IT doesn’t always have a reputation for moving quickly, and with cloud service providers offering fast deployment, marketers can be reluctant to bring IT into the project. […]