Companies are striving to connect with their customers by embracing the special and unique. Brands want to emphasize an understanding of their audience and their personal connection with the customer. Unfortunately, managing perception can be tricky, especially if consumers see these initiatives as thinly veiled manipulation.
About Guest Author: Jason Lewis
Jason Lewis is a marketer-friendly CTO obsessed with business intelligence/analytics, usability and strategic digital marketing. Jason has collaborated with marketing gurus in mega corporations and puny startups, but prefers the startups.
Entries by Guest Author: Jason Lewis
Content marketing isn’t about volume. It’s about quality content that tells a story that resonates with your audience.
There’s already a towering mountain of generic content on the web. Simply grabbing a handful from the pile and putting your logo on it isn’t going to get people to notice you.
In a previous post on Marketing and IT collaboration, I talked about the need for enterprise marketers to establish strong relationships with their IT departments. Let’s face it, IT doesn’t always have a reputation for moving quickly, and with cloud service providers offering fast deployment, marketers can be reluctant to bring IT into the project. […]
When it comes to technology, do your marketing projects handle like a sports car or a tank? They say you need the right tool for the job, but when it comes to marketing, you typically want to move as quickly as possible. But as marketers, we find ourselves puzzled by how long it takes to get […]
One of the recurring themes we talk about here at Systym is the convergence of marketing and technology. To be successful, marketers need to be more tech savvy than ever before. During the recent Google IO keynote, most marketers probably didn’t pay attention to the presentation on the Google Play Developer Console. To be fair […]