BLOG - GAME PLAN Messaging and Content Plan

What’s Your 2016 Content Marketing Game Plan?

Have you ever heard anyone in marketing say “I love the annual budgeting and planning process.”?  I certainly haven’t, and most marketers I know have a bit of dread and resignation in their voice when they talk fall planning.  We’re doing something at Systym to help make the process easier and create your best content […]

BLOG - Brand Authenticy - Crafted or Contrived

Brand Authenticity – Crafted or Contrived

Companies are striving to connect with their customers by embracing the special and unique. Brands want to emphasize an understanding of their audience and their personal connection with the customer. Unfortunately, managing perception can be tricky, especially if consumers see these initiatives as thinly veiled manipulation.