We’re excited to release the results of our research from the Fall on the intersection of marketing automation and content strategy. There’s no shortage of content and material on each of these topics individually, we wanted to explore specifically how marketers were thinking about the integration of marketing automation technology and the challenges of content marketing.
One of the big headlines from the research is that 73% of marketing automation users in the survey felt a better understanding of customer journey would help them get more value from their marketing automation investment. The benefits of improved customer journey insight go far beyond just marketing automation, but a very compelling response about the potential direct impact on technology value.
The full report is available for free at this link or click on the image below. Thanks again to everyone who participated, more research to come later this quarter.