Marketing Experience Design (MED) is comprised of three core elements. The first is the OPTIMAL MESSAGE MAP (OMM), which defines buyer profiles and renders a detailed set of messages and insights for that profile. Following OMM, Systym MODEL is a powerful content strategy and planning process that produces a robust, actionable content plan. Lastly, Systym STUDIO provides content creation to support the execution of the MODEL content plan.
The Marketing Experience Design process is modular, clients can engage for individual elements as needed and each element can be customized to meet the unique needs of each client. MED is a flexible, holistic and extremely powerful content marketing framework.